Jūra Liaukonytė

[pronounced as YOO·rah Lo·ko·NEE·teh]

Professor of Marketing and Applied Economics
Dyson School of Applied Economics and Management
SC Johnson College of Business
Cornell University

Professor Liaukonyte’s research studies how advertising, pricing, social media, and policy changes shape consumer behavior and market outcomes. Her work uses large-scale data and econometric methods across settings such as digital platforms, media markets, food retail, and consumer responses to social and political issues. Her award-winning research has been published in leading quantitative marketing and economics journals, including Marketing Science, Management Science, Journal of Marketing Research, and the RAND Journal of Economics, and has been featured in the Wall Street Journal, the Washington Post, CNN, Bloomberg, and the New York Times.

Professor Liaukonyte is an Associate Editor at the Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. She is also a co-organizer of an international conference on the economics of advertising, which brings together researchers working at the intersection of marketing and economics. At Cornell, she teaches courses on the economics of attention markets and advertising, strategic pricing, and quantitative methods for Ph.D. students. She has received multiple teaching awards, including being named one of Poets & Quants’ “50 Best Undergraduate Business School Professors.”