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Working Papers
Does TikTok Promote or Cannibalize Music Streaming? Estimands and Identification with Heavy-Tailed Outcomes with D. Winkler, C. Hotz-Behofsits, N. Wloemert, and D. Papies Not so De Minimis: Tariffs and Cross-Border Trade on Online Marketplaces with N. Abou Nabout, I. Acun, and M. Kaiser Local Bias in Global Platforms: Evidence from a Cross-Market Merger with S. Chintala, T. Bondi, and D. Seputis Adding Ads: The Rise of Ad-Supported Subscription Plans and the Impact on Consumer Behavior and Platform Revenue with D. McCarthy, J. Kook, and A. Tuchman Fairness–Market Efficiency Tension in Pricing: Gouging, Greedflation and Price Discrimination with M. Çakır and T. Richards Geopolitical Pressure, Consumer Demand, and Corporate Responses with Om Kanchanasakdichai and A. Zaldokas Healthiness Index for Grocery Baskets Using Text Embeddings with Z. Lin, S. Hristakeva, and L. Feler Consumer Acceptance of CRISPR-Edited Food and Implications for Online Grocery Shopping with S. Deng and A. Adalja Personalized and Social Commerce Publications
Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption with D. Winkler and N. Wloemert Journal of Marketing Research. 2026 The No-Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand with S. Hristakeva and L. Feler Journal of Marketing Research. 2025 Lessons from the Bud Light Boycott, One Year Later with A. Tuchman and X. Zhu Harvard Business Review. 2024
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy with S. Chintala and N. Yang Marketing Science. 2023 Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? with A. Tuchman and X. Zhu Marketing Science. 2023
Political Polarization Indices of the Top 301 CPG Brands Media Coverage: The Wall Street Journal , The New York Times , The Washington Post , NPR , The Financial Times , Harvard Business Review , MSN , CBC Radio, BBC Radio, AFP, Cornell Chronicle , Kellogg Insight, Food Dive
I wrote an op-ed in the Washington Post about boycotts of businesses remaining in Russia, partially drawing upon this research (additional analysis here ).
Rejoinder: Spilling more Beans on Political Consumerism: It is More of the Same Tune with A. Tuchman and X. Zhu Marketing Science. 2023 (Invited comment).Price Promotions, Beneficiary Framing, and Mental Accounting with G. Fisher, M. McGranaghan, and K. Wilbur Quantitative Marketing and Economics. 2023 GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment with A. Adalja, E. Wang, and X. Zhu Marketing Science. 2022
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift with M. McGranaghan and K. Wilbur Marketing Science. 2022
Background Noise? TV Advertising Affects Real Time Investor Behavior with A. Zaldokas Management Science. 2022
Switching Costs and Store Choice with T. Richards American Journal of Agricultural Economics. 2022 Authentically Cornell: The Evolution of Marketing at Cornell with M. Thomas, H. Chun, S. Gupta, S. Shu, and K. Woolley Customer Needs and Solutions. 2022
Price Fairness and Strategic Obfuscation with W. Allender, S. Nasser, and T. Richards Marketing Science. 2021 Lead Offer Spillovers with M. McGranaghan, G. Fisher, and K. Wilbur Marketing Science. 2019 Absence Labels: How does Information about Production Practices Impact Consumer Demand. with N. Streletskaya and H. Kaiser PLoS ONE. 2019 Pricing Strategies of Food Retailers with S. Hamilton and T. Richards Annual Review of Resource Economics. 2020 Push-Me, Pull-You: Comparative Advertising in the OTC Analgesics Industry with S. Anderson, F. Ciliberto, and R. Renault The RAND Journal of Economics. 2016
Socially Responsible Labels: What Motivates Consumers to Pay a Premium? with L. Chiu, M. Gómez, and H. M. Kaiser Applied Economics. 2016 Personalized Pricing and Price Fairness with T. Richards and N. Streletskaya International Journal of Industrial Organization. 2016 TV Ads and Online Shopping with T. Teixeira and K. C. Wilbur Marketing Science. 2015
Winner, Don Morrison Long Term Impact Award (for a significant long-run impact on the field of Marketing in the past 5-10 years)
Finalist x 3, Don Morrison Long Term Impact Award (for a significant long-run impact on the field of Marketing in the past 5-10 years)
Finalist, John D.C. Little Award (for the Best Marketing Paper Published in Marketing Science or Management Science).
Noisy Information Signals and Endogenous Preferences for Labeled Attributes with N. Streletskaya and H. Kaiser Journal of Agricultural and Resource Economics. 2015 Under-Contribution to Generic Advertising due to Self-Interested Inequity Aversion with T. Richards, B. Rickard, and H. Kaiser European Review of Agricultural Economics. 2015 Long-Term Impact of Positive and Negative Information on Food Demand with N. Streletskaya and H. Kaiser Canadian Journal of Agricultural Economics. 2015 Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness-to-Pay by Consumer Body Mass Index with T. Wang and H. M. Kaiser Agricultural and Resource Economics Review. 2018 Menu-Labeling Formats and Their Impact on Dietary Quality with N. Streletskaya, W. Amatyakul, P. Rusmevichientong, and H. Kaiser Agribusiness: An International Journal. 2015 Information Content of Advertising: Empirical Evidence from the OTC Analgesics Industry with S. P. Anderson and F. Ciliberto International Journal of Industrial Organization. 2013 Economic and nutritional implications from changes in U.S. agricultural promotion efforts. with S. Ho and B. Rickard Journal of Agricultural and Applied Economics. 2013 Consumer Response to “Contains” and “Free of” Labeling: Evidence from Lab Experiments with H. Kaiser, N. Streletskaya, and B. Rickard Applied Economic Perspectives and Policy. 2013 Economic and Health Effects of Fruit and Vegetable Advertising: Evidence from Lab Experiments with B. Rickard, H. Kaiser, A. Okrent, and T. Richards Food Policy. 2012 Consumer Response to Commodity-Specific and Broad-Based Promotion Programs for Fruits and Vegetables with B. Rickard, H. Kaiser, and T. Richards American Journal of Agricultural Economics. 2011
