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Publications
“ Lessons from the Bud Light Boycott, One Year Later ” with Anna Tuchman and Xinrong Zhu. 2024. Harvard Business Review. “Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy ” with S. Chintala and N.Yang. 2023. Marketing Science.
“Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? ” with A. Tuchman and X.Zhu. 2023. Marketing Science.
Political Polarization Indices of the Top 301 CPG Brands Media Coverage: The Wall Street Journal , The New York Times , The Washington Post , NPR , The Financial Times , Harvard Business Review , MSN , CBC Radio, BBC Radio, AFP, Cornell Chronicle , Kellogg Insight, Food Dive
I wrote an op-ed in the Washington Post about boycotts of businesses remaining in Russia, partially drawing upon this research (additional analysis here ).
“Rejoinder: Spilling more Beans on Political Consumerism: It is More of the Same Tune ” with A. Tuchman and X.Zhu. 2023. Marketing Science. (Invited comment).
“Price Promotions, Beneficiary Framing, and Mental Accounting ” with G. Fisher, M. McGranaghan, and K. Wilbur. 2023. Quantitative Marketing and Economics .
“GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment ” with A.Adalja, E.Wang, and X.Zhu. 2022. Marketing Science.
“How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift ” with M. McGranaghan and K. Wilbur. 2022. Marketing Science.
“Background Noise? TV Advertising Affects Real Time Investor Behavior” with A. Zaldokas. 2022. Management Science.
“Switching Costs and Store Choice ” with T. Richards. 2022. American Journal of Agricultural Economics.
“Authentically Cornell: The Evolution of Marketing at Cornell ” with M. Thomas, H. Chun, S. Gupta, S. Shu, and K. Woolley. 2022. Customer Needs and Solutions .
“Price Fairness and Strategic Obfuscation ” with W. Allender, S. Nasser, and T. Richards. 2021. Marketing Science.
“Lead Offer Spillovers ” with M. McGranaghan, G. Fisher, and K. Wilbur. 2019. Marketing Science.
“Absence Labels: How does Information about Production Practices Impact Consumer Demand. ” with N. Streletskaya and H. Kaiser. 2019. PLoS ONE .
“Pricing Strategies of Food Retailers .” with S. Hamilton and T. Richards. 2020. Annual Review of Resource Economics. “Push-Me, Pull-You: Comparative Advertising in the OTC Analgesics Industry ” with Simon Anderson, Federico Ciliberto, and Regis Renault. 2016. The RAND Journal of Economics.
“Socially Responsible Labels: What Motivates Consumers to Pay a Premium ?” with L. Chiu, M.Gómez, and H. M. Kaiser. 2016. Applied Economics.
“Personalized Pricing and Price Fairness ” with T. Richards and N. Streletskaya. 2016. International Journal of Industrial Organization.
“TV Ads and Online Shopping ” with Thales Teixeira and Kenneth C. Wilbur. 2015. Marketing Science.
Winner, Don Morrison Long Term Impact Award (for a significant long-run impact on the field of Marketing in the past 5-10 years)
Finalist x 3, Don Morrison Long Term Impact Award (for a significant long-run impact on the field of Marketing in the past 5-10 years)
Finalist, John D.C. Little Award (for the Best Marketing Paper Published in Marketing Science or Management Science).
“Noisy Information Signals and Endogenous Preferences for Labeled Attributes ” with Nadia Streletskaya and Harry Kaiser. 2015. Journal of Agricultural and Resource Economics
“Under-Contribution to Generic Advertising due to Self-Interested Inequity Aversion “. with T. Richards, B. Rickard, and H. Kaiser. 2015. European Review of Agricultural Economics .
“Long-Term Impact of Positive and Negative Information on Food Demand” with Nadia Streletskaya and Harry Kaiser. 2015. Canadian Journal of Agricultural Economics.
“Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness-to-Pay by Consumer Body Mass Index ” with T. Wang and H.M. Kaiser. 2016. Agricultural and Resource Economics Review .
“Menu-Labeling Formats and Their Impact on Dietary Quality ”. with Nadia Streletskaya, Wansopin Amatyakul, Pimbucha Rusmevichientong and Harry Kaiser. 2015 , Agribusiness: An International Journal .
“Information Content of Advertising: Empirical Evidence from the OTC Analgesics Industry ” with Simon P. Anderson and Federico Ciliberto. 2013. International Journal of Industrial Organization , 31(5): 355–367.
“Economic and nutritional implications from changes in U.S. agricultural promotion efforts. ” with S. Ho and B. Rickard. 2013. Journal of Agricultural and Applied Economics.
“Consumer Response to “Contains ” and “Free of ” Labeling: Evidence from Lab Experiments ” with Harry Kaiser, Nadia Streletskaya, and Bradley Rickard. 2013. Applied Economic Perspectives and Policy.
“Economic and Health Effects of Fruit and Vegetable Advertising: Evidence from Lab Experiments ” with Brad Rickard, Harry Kaiser, Abigail Okrent and Tim Richards. 2012. Food Policy. 37(5): 543-553.
“Consumer Response to Commodity-Specific and Broad-Based Promotion Programs for Fruits and Vegetables ” with B. Rickard, H. Kaiser and T. Richards. 2011. American Journal of Agricultural Economics .
Active Working Papers and Work in Progress:
“Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption ” with D. Winkler and N. Wloemert
“The Impact of Social Media on Music Demand: Evidence from a Quasi-Natural Experiment” with D. Winkler, C. Hotz-Behofsits, N. Wloemert, and D. Papies
“The Ozempic Effect: How GLP-1 Medications Are Changing Consumer Food Purchases and the Future of the Food Industry” with S. Hristakeva and L. Feler
“Local Bias in Global Platforms: Evidence from a Cross-Market Merger” with S. Chintala, E. Manzoor and D.Seputis
“Consumer Acceptance of CRISPR-Edited Food and Implications for Online Grocery Shopping” with S. Deng and A. Adalja
“Adding Ads: The Rise of Ad-Supported Subscription Plans and the Impact on Consumer Behavior and Platform Revenue” with D. McCarthy, J. Kook, and A. Tuchman
“Personalized and Social Commerce “
“Two Hours or Two Days? Impact of Faster Delivery Service on Online Shopping” with Saleh Zakerinia
