The chart below shows where buyers of each brand sit on the political polarization index in 2022 and 2023, before and after the April 2023 Bud Light boycott, using the same methodology. The sample includes the 13 brands with the largest national market shares. It is broader than the set of beer brands shown in the CPG map above and uses a finer brand classification, e.g., separating Bud Light from Budweiser. Read the full analysis in Harvard Business Review →