» Curriculum Vitae

Working Papers

• “Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy” (Revise and Resubmit) with Sai Chintala and Nathan Yang;
• “Personalized and Social Commerce“
• “Separating the Artist from the Art: The Effects of Social Media Boycotts and Platform Sanctions on Human Brands” with D. Winkler and N. Wlomert
• “Two Hours or Two Days? Impact of Faster Delivery Service on Online Shopping” with Saleh Zakerinia
• “The Effect of Salient Reference Points on Elite Sports Performance” with Matt McGranaghan and Vytaute Rimkute
• “Identifying Substitution Patterns Using Product Reviews” with J. Boehnke.

Publications

• “Price Promotions, Beneficiary Framing, and Mental Accounting” with G. Fisher, M. McGranaghan, and K. Wilbur. 2023. Quantitative Marketing and Economics. (Accepted)
• “Rejoinder: Spilling more Beans on Political Consumerism: It is More of the Same Tune” with A. Tuchman and X.Zhu. 2023. Marketing Science. (Invited comment).
• “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?” with A. Tuchman and X.Zhu. 2023. Marketing Science.
  
  • Political Polarization Indices of the Top 301 CPG Brands
  • Media Coverage: The Wall Street Journal, The New York Times, The Washington Post, NPR, The Financial Times, Harvard Business Review, MSN, CBC Radio, BBC Radio, AFP, Cornell Chronicle, Kellogg Insight, Food Dive
  • I wrote an op-ed in the Washington Post about boycotts of businesses remaining in Russia, partially drawing upon this research (additional analysis here).
• “GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment” with A.Adalja, E.Wang, and X.Zhu. 2022. Marketing Science.
  • Media Coverage: NBC News, Politico, Chicago Booth Review, Food Dive, Marion Nestle, Alliance for Science
• “Switching Costs and Store Choice” with T. Richards. 2022. American Journal of Agricultural Economics.
• “How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift”  with M. McGranaghan and K. Wilbur. 2022. Marketing Science.
  • Lead Article
  • Third most downloaded Marketing Science article of all time.
  • Media Coverage: AdExchanger, Cornell Chronicle, Fast Company, another AdExchanger article, MSI at the ARF, MSI Webinar
• “Background Noise? TV Advertising Affects Real Time Investor Behavior” with A. Zaldokas. 2022.  Management Science, 68(4).
  • Media Coverage: Wall Street Journal,  Bloomberg,  Columbia Law School Blue Sky Blog
• “Price Fairness and Strategic Obfuscation” with W. Allender, S. Nasser, and T. Richards. 2021. Marketing Science. 40 (1) 122-146.
• “Lead Offer Spillovers” with M. McGranaghan, G. Fisher, and K. Wilbur. 2019. Marketing Science. 38(4), 643-668.
• “Absence Labels: How does Information about Production Practices Impact Consumer Demand.” with N. Streletskaya and H. Kaiser. 2019. PLoS ONE, 14(6).
• “Pricing Strategies of Food Retailers.” with S. Hamilton and T. Richards. 2020.  Annual Review of Resource Economics, 12:87-110.
• “Push-Me, Pull-You: Comparative Advertising in the OTC Analgesics Industry” with Simon Anderson, Federico Ciliberto, and Regis Renault. 2016. The RAND Journal of Economics, 47(4): 1029-1056.
  • Online Supplement
• “Socially Responsible Labels: What Motivates Consumers to Pay a Premium?” with L. Chiu, M.Gómez, and H. M. Kaiser. 2016. Applied Economics, 49: 1833-1846.
• “Personalized Pricing and Price Fairness” with T. Richards and N. Streletskaya. 2016. International Journal of Industrial Organization, 44(1): 138-153
• “TV Ads and Online Shopping” with Thales Teixeira and Kenneth C. Wilbur. 2015. Marketing Science. 34(3), 311-330
  • Lead Article
  • Finalist x 2, Don Morrison Long Term Impact Award (for a significant long-run impact on the field of Marketing in the past 5-10 years)
  • Finalist, John D.C. Little Award (for the Best Marketing Paper Published in Marketing Science or Management Science).
  • Findings cited in Empirical Generalizations of Marketing Impact, 2^nd Edition, ed. By Mike Hanssens, Cambridge, MA: Marketing Science Institute, 2015.
• “Noisy Information Signals and Endogenous Preferences for Labeled Attributes” with Nadia Streletskaya and Harry Kaiser. 2015. Journal of Agricultural and Resource Economics
• “Under-Contribution to Generic Advertising due to Self-Interested Inequity Aversion“. with T. Richards, B. Rickard, and H. Kaiser. 2015. European Review of Agricultural Economics, 42(3), 473-479.
  
• “Long-Term Impact of Positive and Negative Information on Food Demand” with Nadia Streletskaya and Harry Kaiser. 2015. Canadian Journal of Agricultural Economics.
• “Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness-to-Pay by Consumer Body Mass Index” with T. Wang and H.M. Kaiser. 2016. Agricultural and Resource Economics Review.
• “Menu-Labeling Formats and Their Impact on Dietary Quality”. with Nadia Streletskaya, Wansopin Amatyakul, Pimbucha Rusmevichientong and Harry Kaiser. 2015, Agribusiness: An International Journal.
  
• “Information Content of Advertising: Empirical Evidence from the OTC Analgesics Industry” with Simon P. Anderson and Federico Ciliberto. 2013. International Journal of Industrial Organization, 31(5): 355–367.
  • Lead Article
• “Economic and nutritional implications from changes in U.S. agricultural promotion efforts.” with S. Ho and B. Rickard. 2013. Journal of Agricultural and Applied Economics
• “Consumer Response to “Contains” and “Free of” Labeling: Evidence from Lab Experiments” with Harry Kaiser, Nadia Streletskaya, and Bradley Rickard. 2013. Applied Economic Perspectives and Policy.
• “Economic and Health Effects of Fruit and Vegetable Advertising: Evidence from Lab Experiments” with Brad Rickard, Harry Kaiser, Abigail Okrent and Tim Richards. 2012. Food Policy. 37(5): 543-553.
• “Consumer Response to Commodity-Specific and Broad-Based Promotion Programs for Fruits and Vegetables” with B. Rickard, H. Kaiser and T. Richards. 2011. American Journal of Agricultural Economics. 93(5): 1312–1327