CornellSaroj & Vithala RaoMarketing Young Scholars Award
Each year, the Cornell marketing faculty honor four early-career marketing researchers: rising stars whose work is already shaping the field.
Recognizing rising stars in marketing
The Rao Young Scholars Award recognizes marketing researchers early in their careers whose work shows exceptional promise. The marketing group at Cornell’s SC Johnson College of Business selects four researchers based on their research productivity, novelty, and impact trajectory.
Cornell Young Scholars
Saroj Rao & Vithala R. Rao
This award is made possible by the generous support of Professor Emeritus Vithala Rao and his wife, Saroj Rao. Vithala has been a member of the Cornell faculty for more than 50 years. His research has helped shape the field of marketing, and he is widely recognized for his leadership and lasting contributions to marketing research over a long and exceptionally productive career.